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Software products

Focused software,
shipped cleanly.

Four products, each with a clear page, fast loading, and a direct support path. No clutter, no heavy builder, and no dark patterns.

Product pages Fast loads SEO ready Direct support
Software product workspace illustration
4 products One page for each app, with no dead ends.
Lightweight CSS-first layout with a small theme footprint.
SEO-ready Clear headings, crawlable structure, and fast pages.
Fast on mobile and desktop Responsive grids, compressed art, and a simple theme shell.
Built for product pages Each app gets its own section, its own page, and its own story.
Direct support path Reach the builder directly. No ticket systems, no wait times.
macOS / Photography

Raw to JPEG

Convert RAW files to JPEGs quickly, locally, and without extra steps. Built for photographers who want a simple export workflow.

  • Batch conversion for single files or folders.
  • Works fully on device with no cloud upload.
  • Keeps the original RAW files untouched.
Raw to JPEG product artwork
Desktop app
Raw to JPEG
A focused converter for photographers who want a simple export workflow.
Offline processing Batch exports Preserves originals
iOS / Communication

Witty

A calm practice space for thinking faster on your feet. Short prompts, quick reps, and no pressure to perform.

  • Bite-sized daily practice.
  • Timing and confidence prompts.
  • Practical everyday scenarios.
Witty product artwork
iPhone experience
Witty
Short practice reps with no pressure and no noise.
Short reps Clear prompts No pressure
Web / Writing

Content Line

A focused writing tool that keeps content on brief and on brand without slowing the team down.

  • Distraction-free writing.
  • Built-in style guardrails.
  • Works with an existing workflow.
Content Line product artwork
Writing workflow
Content Line
A lighter way to manage publishing and content guardrails.
Drafts with guardrails Publishing focus Workflow clarity
Web / Localization

China Ready

A planning tool for getting software and product assets ready for Chinese-language launches.

  • Tracks localization tasks in one place.
  • Helps organize launch assets and copy.
  • Keeps the release checklist easy to review.
Software product workspace illustration
Launch readiness
China Ready
A simple way to check the pieces that matter before a cross-border release.
Localization planning Release tracking Cross-border review
Our philosophy

Software that respects your attention.

Every product here is built to solve one problem well, with no dark patterns, no endless settings, and no reason to come back every day.

When something breaks, there's a direct path to the person who can fix it. That's the whole promise.

hello@xellentek.com
Software product workspace illustration